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ITI Technical College
Client: ITI Technical College
URL: https://iticollege.edu/
Website Focus: Technical Education
Website Platform: WordPress
Services Provided: SEO, Google Ads, Social Media, Web Design, Web Development
Business Type: Education
Client Industry: Technical College
Case Summary: How does one of the leading Technical College Website increased their organic traffic and revenue in just a year’s time? Find out here.
Services We Provided
Website Development
SEO
Pay-Per-Click-Marketing
Paid Social Media
Content Development
Email Marketing
Read The Challenge, Our Solution, And The Result Below
ChallengeÂ
ITI Technical College needed help with designing their mobile fast loading website and Digital Marketing Service for their website and they reached out to us.
Solutions
The Marketing Cartel designed and developed a beautiful mobile fast loading website for their college in WordPress platform and took over their all SEO, Social Media, and Google Ads responsibility. We worked on copy writing, online public relations, technical optimization, link building, graphics designs, created info graphics and fixed many server and site issues.
Results
Within 1 year, The Marketing Cartel doubled their organic traffic, increased their conversion from Google Ads, increased their brand awareness through social media exposure . The College went from not ranking at all on many terms to dominating their targeted keywords.
SEO Results
Search Engine Optimization Results Overview
With focused SEO efforts, ITI Technical College saw a strong improvement in search rankings and website visits. By updating important pages, creating helpful content, and building quality links, we made it easier for future students to find ITI online. This brought more visitors to the site and helped the college reach its goal of connecting with more students.
Our Execution
SEO
To improve ITI Technical College’s online presence, we implemented a series of targeted SEO actions. Each step was designed to increase visibility and connect ITI with more prospective students.
| Organic SEO Optimization | Technical SEO Optimization |
|---|---|
| Title and heading tag optimization | Technical SEO Optimization |
| Image optimization | Core web vital optimization |
| Keyword targeting | Competitor backlink analysis |
| Mobile search optimization | Local citation management |
| Site speed optimization | Local SEO |
| Backlink building | Advanced content strategy |
PPC Marketing
We set up a focused PPC campaign for ITI Technical College to connect with people looking for technical education. By using the right keywords and clear, engaging ads, we helped bring more visitors to the site, creating more chances for student inquiries and enrollment while making the most of the ad budget.
| PPC Service | Description |
|---|---|
| Keyword Research | Identified high-impact keywords to reach potential students actively searching for programs. |
| Ad Copy Creation | Created clear and engaging ad copy to attract clicks and drive traffic to the site. |
| Campaign Setup | Launched targeted PPC campaigns to maximize visibility among prospective students. |
| Budget Management | Managed ad spend to ensure cost-effective results and maximize return on investment. |
| Performance Tracking | Monitored ad performance to optimize results and ensure high conversion rates. |
| A/B Testing | Tested different ad variations to find the most effective messaging and improve results. |
Social Media
We created a social media plan for ITI Technical College to reach more students and share updates across popular platforms. With interesting posts and targeted ads, we helped ITI connect with students interested in technical programs. This approach raised awareness, encouraged people to engage with ITI online, and brought more visitors to the website, supporting the college’s goal of increasing student inquiries and enrollment.
| Social Media Service | Description |
|---|---|
| Social Media Strategy | Developed a tailored strategy to enhance ITI’s online presence and connect with prospective students. |
| Content Creation | Created engaging posts, images, and videos to highlight programs and campus life. |
| Community Management | Monitored interactions and responded to comments and messages to foster engagement. |
| Targeted Ad Campaigns | Launched ads on platforms like Facebook and Instagram to reach potential students effectively. |
| Analytics and Reporting | Tracked performance metrics to measure engagement and adjust strategies for better results. |
| Platform Management | Managed ITI’s social media accounts to ensure consistent branding and messaging. |
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