How to Generate More Leads from Your Website

Generate Leads from Your Website with Internet Marketing

The question we commonly receive is, “I want to know, how do you generate more leads from your website?”  The problem is there seems to be so many options, how do you know which one is truly the best fit for your goals?

The fact remains, there is so much snake oil being sold around in the internet marketing world. It is truly hard to land in the hands of an expert internet marketing agency. Finding one who reinvests your money wisely to obtain the type of SEO results that will allow your organization to excel by creating inbound internet marketing leads that are exclusive to your company.

Step One: You Need a Website Built to Convert

Before you worry about traffic first, you should have a modern website that is built to convert. Think about all the eyeballs that will judge your business based on your website. It is your virtual storefront. The internet is far more competitive than your local business. This means you must stand out by having a website that exudes your USP.

The last thing you want to do is invest thousands of dollars or countless hours of time to get visitors that never contact you.

All websites are not created equal. There are many platforms you can choose from such as WordPress, Joomla, Drupal, Standard HTML website, etc. Each have their benefits and drawbacks. For the sake of lead generation, my personal platform of choice is WordPress.

Typically, you can have a custom WordPress theme built for around $1,000 to $3,000 depending on the amount of custom programming required to build the features you would like your website to have. A small price to pay to convert your visitors at a high rate.

4 Elements that Will Ensure You Generate More Leads from Your Website

1) Claim Google Authorship Immediately – Google Authorship comes with a plethora of benefits. First, you will notice an image of you next to your website. You will also enjoy largely increase click through rates.

Meaning, each time your results pops up in the search engines, users will be about 30% more likely to click on your results. Currently, you must use a recognizable head-shot and not a company logo.

Google also created a patent, if Google took the time to patent Author Rank, it is likely being incorporated into the SERPs as one of many parts of the algorithm. Write like the expert you are and continue to attribute authorship to these posts for maximum impact.

2) Call to Action Above the Fold – Make sure you have a clear call to action, preferably on top right or left of your page. As soon as you land on the page, you should see the call to action. This is critical. Your call to action should easily let your visitor know why they should reach out to you.

Do you have a sale you can put in your call to action? Can you provide any free offers if they contact you? Think to yourself, what is the best possible deal I can give someone interested in my services? This should take them off the market, which is something you want to do.

3) Favorable User Experience – This encompasses a great amount of elements. Lets review a few. Make sure your content is not slopped together with no formatting. Not one person enjoys to read bulk copy. Each page should have an easy way for your visitor to reach out to you.

Navigation should be simple and seamless. Your visitor should be able to get anyway they wish within preferably 2 clicks. Use images to get your message across visually if possible.

4) Blogging the right way is one great way to satisfy Google’s ever growing requirements to be listed in favorable locations within the search engines results page (SERPs). Gone are the days of writing a 200 word blog post, if you want to truly excel, write 1,000+ words of content that has a social appeal so others will share it.

Your visitors will appreciate up to date information and it shows your an active business. Not  stale business. Blog about what is changing in your industry, trade shows you are attending, any recent accomplishments, certifications, etc.

Step Two: You Need Laser Targeted Visitors

Would you rather have 100 visitors that are not laser targeted or 10 visitors that want exactly what you offer? Hopefully you’d opt for the 10 visitors that want exactly what you offer.

The answer to how to generate more leads to my website has 4 primary answers. Each subset of internet marketing has advantages and disadvantages. Let’s review the various forms of getting laser targeted traffic on your website to increase to increase the amount of leads your website generates.

Generating High Quality Leads to Your Website via SEO – Search Engine Optimization

SEO has numerous benefits. Over 70% of traffic will migrate towards this section of the search engine results page. Also, it has been proven by multiple case studies that users perceive this section of the search engines non-biased.

The downside to SEO is the time-frame to begin generating leads. SEO requires hours of work on a daily basis to ensure that you are doing everything that will give your readers a favorable user experience. In a lesser competitive industry, it may take anywhere from 2-3 months to begin seeing consistent organic traffic. In more competitive industries, you are looking at anywhere from 6 months to 1 year.

What determines the competitive nature of the industry is the following:

1) Are you trying to capture market-share nationwide? Are you trying to capture market-share in a top market (i.e – Miami, West Palm Beach, etc)? Or, are you trying to capture market-share in a smaller populated city?

2) Is your industry extremely competitive in general? (i.e – investments, insurance, real estate, etc)

3) Is your website brand new? (i.e – you’ve never written blogs consistently, you do not open new pages within the website, you do not guest blog post, etc)

The benefit to SEO is that once you are ranked, you can enjoy a larger quantity of quality traffic and not pay each and every time someone clicks on your ad.

Generating Leads Quickly to Your Website via PPC – Pay Per Click Advertising

Pay-Per-Click advertising is heavily front-loaded work. You must do competitive research, ad copy creation, ad description creation, landing page development, etc.

The success of your campaign in a timely manner will be determined by how well your campaign is initially set up. A certified Google Adwords specialist will be able to not only create the campaign quicker, but reduce the cost per click via numerous ways. This will ultimately save you more money in the long run, increasing your ROI.

The downside to Google Adwords is that you must pay for each and every click. Additionally, you must analyze the data to view which perform favorably with your website. Keywords with attributes such as long time on site, larger pages/visit, reduced bounce rate, etc; are the keywords you want to scale up. Other keywords with less than optimal performance should have their budget allocated to the top performing keywords.

The benefit is instant visibility once your campaign is setup, which when done correctly, can take anywhere from a few days to a couple of weeks depending on the size and budget of your campaign.

Other Forms of Internet Marketing to Generate More Leads from Your Website

Social Media Marketing or SMM – When done correctly, in addition to branding, Social Media Marketing can help you increase the amount of leads to your website. The issue lies in the intent of social media users. They are usually not in “buying mode” when compared to search, someone types in 2008 lexus is300 for sale in miami <–This user knows exactly what they are looking for and would be extremely hard to find this information in Social Media Channels.

However, social media plays a large role in branding and in some instances (depending on business model), social media can be of a huge assist in generating leads. This is more of a case by case basis and you may want to consult with an internet marketing expert to determine if this is a proper marketing medium for you to pursue.

Similar to SEO, it can take months to build up a strong following of brand advocates and catch the attention of the influential experts within your industry.

Email Marketing – For business owners that have an existing database of past clientele, email marketing can be a huge source of new revenue. Especially for business that constantly have new sales. You want to reward your past clientele so try to give them offers that even beat the ones on your website.

Chances are if they bought from you before, and you did a good job rendering your service and/or they were satisfied with your product they would be happy to purchase again from you. Every now and then, create an email campaign asking if they would be so kind to help spread the word about your business.

Seem overwhelming? Speak to an internet marketing expert that will consult with you based on your goals. Toll-Free: 1.(754) 229-3342