Are you seeking a Key West web design company because your business lagging behind with low conversion rates? Whether your business is established or is a new company that just started up, it is important to keep up with the ever-changing online advertising techniques that help reach customers.

Key West web design specialists will help give your business the boost it needs to attract customers, whether it is selling products or services.

Why Should Your Business Invest in a Professional Web Design?

1.       Keeping Up with the Times – Internet advertising and marketing is constantly changing with the influx of new and improved technologies. To avoid being left behind, your business must trust a Key West web design company to showcase your products or services by giving customers more information, and a good website experience, than your competitors, offer. Showing that you care enough about your business to have a professional-looking website gives you a high credibility factor. Many people will not shop with a business that does not have a website.

2. Online Shopping –Due to the advent of Internet shopping, some brick-and-mortar businesses are able to sell their products and services from their website, giving the customers the luxury of not having to leave their homes to go to the shop.

3. Customer Interaction – Your website should allow the consumer the option to send emails with feedback, compliments, or other questions. In addition, customers could leave reviews or give ratings about products listed on the website. A quick means of communication is vital for learning the changing needs of the customer so you are able to satisfy them now and in the future

4. Popularity – Perhaps your business is not yet very popular or well known. Having a powerful Internet presence can reach the world, letting it know about your business and the services offered that they otherwise would never know about.

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

1. Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.So what are the ranking factors for Google? We’re glad you asked.
   • Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
   • Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
   • User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
   • Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
   • Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
   • Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
   • Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
   • Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

   There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in Key West at the Marketing Cartel today.

1. Design Layouts – Key West website design specialists work to create a layout for the specific needs of your business. Good layouts allow effortless readability, helpful information, and easy navigation while conveying the personality of the business. You would not want a simple layout with conservative colors for a hair salon website, but this design might work perfectly for a lawyer or an accountant. A design that showcases the character of the business can draw your Internet visitor in.

2. Mobility – To reach customers more effectively, mobile features must be part of the website. Finding a qualified and knowledgeable web design Key West, FL company will ensure your website’s ability to be viewed effectively on a PC, as well as any mobile device. According to data from 2012, 55% of adults access the Internet through mobile devices.

Websites that are optimized for mobile viewing – responsive — provide the smartphone or tablet user the ability to properly view the website. A Key West web design specialist will work to ensure mobile needs are met.

3. SEO Techniques – A Key West web design specialist can utilize special techniques to increase search engine optimization (SEO). SEO means employing special techniques on your website that will increase your rankings in the search engines, bringing your website to the first or second page of an Internet search. Marketingcartel.com is a top-ranked website for the term Key West SEO Company – that should prove we know what we’re doing when it comes to SEO.

The goal of these techniques is to bring more potential customers to the website. Websites without SEO often perform poorly with fewer hits and very few sales. A web design with excellent SEO can help increase the number of site visitors with the potential of a corresponding increase in sales.

The time is now to jump in with a Key West web design company and get a website started. With the wide range of benefits that increase popularity and conversion rates, it is a smart business decision to start up a new — or updated an old — website. Rival businesses are currently doing the same thing.

Keep your competitive edge by engaging The Marketing Cartel as your Key West web design company. We focus on drawing in more visitors and turning them into life-long customers for your website. Get started by giving us a call today: (754) 229-3342