Your website is critical to your online success or failure, so it is critical you choose the right Deerfield Beach web design company. There was a time when, if your site looked good and you were able to promote it through more traditional means, the right people would find you.

You would be able to generate leads, make contacts and sell your product or service with a minimum of real effort. It was also easy to get the search engines to pick up your site and it was easy to capture leads with a little “Wow!” factor is thrown in.

Today the game has changed and with things like social media, such as Facebook and Twitter, and mobile everything – smartphones, tablets — it is important that your website be equipped to handle all of the new demands being placed on it.

Getting good rankings in Google is not as easy as it was even a year ago, and social media has become the dominant means of site promotion.

So why would you need to call in a Deerfield Beach web design company at this point? Well, let’s see if any of this sounds familiar…

1. Your site is all filler, no killer.

Was your site designed by a team that was more interested in how it looked than how it performed? While this might not have been a bad idea at the time, it really was nearsighted and allowed no room for upgrade or change.

It may have once been fun to be able to play around on a cool-looking site. Today, there must be a way to “like” it or interact with it by a web audience that is completely immersed in social media. Otherwise, your site visitor will move along because there is really nothing to see and nothing of value to read.

2. Your site never gets updated.

A good Deerfield Beach web design professional knows that there needs to be room for the customer to make changes when necessary. Some site builders make this process so complicated it becomes a burden on the business owner. The end result is a site that is dated in a matter of weeks if it even takes that long.

Responsible website designers realize they speak a language you do not and they make the process of updating simple and quick in a way that you can clearly communicate to them.

3. Nobody can find you.

The process of getting good rankings with sites like Google, appearing on the first or second page of an Internet search, has changed drastically in the past year or so and this particular game has rules that are continuing to change at an alarming rate. Because you are involved with running your business, you will probably never exactly have your finger on what is needed to give you those great search engine results.

his is why your Deerfield Beach website design team needs to be up-to-date on the latest Search Engine Optimization (SEO) techniques and have a strategy in place to make sure your site gets as much exposure as possible now and into the future.

4. Your site is bogged down with antiquated content and applications.

Sometimes you have to clear away the cobwebs and make room for the new stuff. Trade-in that content that makes your site look tired for some that make it look wired. Give your site some new energy — make it relevant to today’s web surfing public — and visitors will click on more pages, spend more time at your site and ultimately initiate contact or make a purchase.

5. Your site is not responsive.

Nearly 15 percent of all web traffic currently comes from mobile devices. Your site is losing tons of traffic, leads, contacts, and sales without proper web design. A site that’s responsive is one that recognizes the source of the traffic. It then provides the information in a way that can be properly viewed on that device.

This all comes down to good web design. Deerfield Beach is like anyplace else: lots of people with cell phones and tablets searching for your product or service. If your site is not responsive, they are never going to find you.

The good news is that even if every one of these issues applies to your site, they are all fixable with the aid of a good web design Deerfield Beach, FL company. Don’t miss out on sales and leads because your site is still living in the past. Harness the power of a site that is ready for the future and watch your numbers soar!

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.

So what are the ranking factors for Google? We’re glad you asked.

• Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
• Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
• User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
• Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
• Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
• Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
• Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
• Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in Deerfield Beach at the Marketing Cartel today.