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Coral Springs Web Design Company – Your Local Solution.
The Marketing Cartel is your local Coral Springs, FL web design company located in the Whispering Woods Business Center off Wiles & Riverside.
If you do not remember when your website last got a good facelift, you are in good company. Many very responsible business people cannot remember the last time their sites got a professional re-design and could not tell you who they last used or who to call to get new work done.
The reason for this is simple. When most businesses had their first websites built, owners could not envision the changes that would occur — in just the past few years — how people use the Internet.
The good news is that a good Coral Springs website design company can build you a site that takes full advantage of today’s technologies and trends.
The Facebook Phenomenon
What are some of these “technologies and trends?” In two short words, social media. It would be hard to argue about social media, such as Facebook and Twitter, being a driving force behind not only the way we interact and stay in touch with family and friends, but also for e-commerce.
These days, professionals in every conceivable arena use social media to get the word out about their products and services. Savvy business owners have been incorporating social media into their own sites for quite a while. If your site is not optimized for social media, you are not reaching the audience you could. If you don’t know whether your site is social media friendly, a call to a good Coral Springs web design company would be a great first step in finding out.
Bringing Your Best to the Tablet
Responsiveness is a fairly new term used in the web design arena. It refers to the number of platforms (or devices) over which your site can be viewed. We are not referring to making applications for every single tablet or smartphone out there, but it is definitely important that your website adapt to the different types of software displaying web pages on mobile devices. It’s called “responsiveness” because whenever someone browses to your site from their phone or tablet, the site needs to respond by speaking that phone’s language. If it cannot, you will probably lose that contact or sale.
Do not let anyone tell you that this is not a huge consideration for your overall web design. Coral Springs, FL is home to every conceivable business and you can be assured that all of your competition is also online. If their sites are responsive and yours is not, it does not matter if yours ranks higher in Google. Because your site does not display right on the mobile device being used, your customers is probably doing business with your competition instead of you. You can stop that by speaking to a web design Coral Springs, FL company and telling them you want a mobile friendly site.
Launch a Successful Blog with our Internet Marketing Company
One of the best ways to promote your site is to start your own blog. In fact, some businesses start online with a pre-launch blog that then leads customers to an official website. A blog can be a tool to both keep your customer base updated and bring new people in by demonstrating your industry knowledge.
If you want to get the best results, though, you need to either understand SEO or have a knowledgeable internet marketing company on your side such as our team at No Risk SEO. If you are looking for a little bit of guidance before you make any financial commitments, keep a few things in mind:
Improve Your Internet Marketing Expertise to Optimize Your Blog
- Define Your Target Audience: Before you do anything else, you need to identify your target audience so that you can effectively cater to them. Think about this carefully and then create content that will answer your target audience’s most basic questions. Create a niche and give readers something that other blogs and sites simply don’t. The more efficiently you define them, the more successful you will be.
- Give Your Blog a Unique Twist: Any time you talk to our internet marketing experts, we will recommend that you make your site distinct. You don’t want to be just another number in a long line of sites your customers see. So why would it be any different for a blog? You are a unique company, and your customers need to see what makes you special.
- Update Your Blog Regularly: One of the biggest things that Google looks for is regular updates on your blog. If you want to build a regular audience and lead Google to pay more attention to your blog, improving your search rankings, you need to update on a regular basis. Any time you update, keep it on topic and make it interesting.
- Make Your Blog Interactive: Don’t just make your blog a one-sided speech. Make it an interactive conversation. It’s okay to screen your comments. In fact, you should in order to avoid spambots. If you do it right, though, you can create an audience that asks questions, gives answers, and interacts with each other on a regular basis.
- Establish a Multifaceted Approach: You will be promoting your blog continually. Yes, it will take and a lot of work to attract a loyal following. If you want to do this, though, you will need to promote your blog in multiple ways. Regular promotions and even paid advertising can be the most effective means to achieve this.
- Maintain a Professional Design: Even if you are selling kids’ play equipment, you should always maintain a professional appearance. Regardless of what you are selling, it will always be adults paying the bill. Your blog should always be easy to read and understand, but professional at the same time. Small things like spelling errors as well as the wrong colors or amateur designs can make a significant difference.
Is Your Blog Ready to Take on the Market? We can Help!
If you are looking for the best internet marketing experts, you are on the right path. We can help you to sort out the details. More importantly, we will make sure that your website is on the right track to get you the maximum amount of quality traffic.
However, today’s marketing is about more than your core website. You have sub pages as well as blogs and promotions that you will want your customers to see. You can increase your organic rankings, create a social media following, and create a successful blog that will attract its own group of followers.
Is your blog ready to take on the competitive range of blogs and other sites available through Google’s search engines? If you are not coming up on the first page or if you are not getting the traffic you want on your blog, realize that it is an integral part of your process. So be prepared and talk to us about your blog and anything else to promote your website.
For more information and with more help, contact our team today!
Got SEO?
The world of technology is rife with lovely TLAs (three-letter acronyms) and this one is a major consideration when it comes to how people find you on the web. It stands for “Search Engine Optimization” and getting it right is no small undertaking. SEO is weaved into the very fiber of a high-ranking website and it becomes an even more complex entity when one considers how rapidly the rules of engagement change when vying for that top spot on Google.
It used to be that if you popped the right words into a document and sent it off into cyberspace, the major search engines would just find it and list it based on a few simple criteria. No longer. Google and the other major players like Yahoo and Bing have since gotten smart to this strategy and are looking out for their own reputations.
They want to be sure that what they suggest to the searcher is relevant on a number of levels and the criteria for reaching the front page is a lot more complex than it was even a year ago. Has your website EVER been tuned for SEO? If not, it is time to make a call to a good Coral Springs web design service.
The Internet is always evolving and if you don’t move with it, your site will never represent your brand as well as it could. If you feel your site is lacking in any of these areas, it is clearly time for a re-design. Contact the best local Coral Springs web design company!