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Think Vacuums
Client: Think Vacuums
URL: https://www.thinkvacuums.com
Website Focus: Home Appliance
Website Platform: Magento
Services Provided: SEO, Google Ads, Website Edits and Modification, Website Maintenance etc.
Business Type: Ecommerce Website
Client Industry: Home Appliance
Case Summary: How does Think Vacuums nearly doubled increased their organic traffic and revenue in just a year’s time with our online marketing service Find out here.
Services We Provided
Website Edits
SEO
Content Development
Google Ads
Google Shopping
Email Marketing
Read The Challenge, Our Solution, And The Result Below
Challenge
Think Vacuums needed help with Organic search engine optimization service, Google Ads management, website modifications and maintenance and they reached out to us.
Solutions
The Marketing Cartel Took over their all Digital marketing requirement and conducted a successful online marketing service for their business. We worked on copy writing, online public relations, on page optimization, technical optimization, keyword research, content writing, blog writing, link building, created info graphics and designs and fixed many server and site issues.
Results
Within 1 year, Marketing Cartel achieved double increased in organic traffic, high volume of conversion from Google Ads, increased their popularity through social media exposure. They went from not ranking at all on many terms to dominating their targeted keywords.
SEO Results
Search Engine Optimization Results Overview
For Think Vacuums, we focused on helping them get noticed more easily on search engines. Our SEO work included finding popular keywords for their products, improving titles and descriptions on their pages, and adding useful content that draws in more visitors. We also built strong links to their site from trusted places online to help it rank higher. Below, you can see how these efforts made a difference in their search performance.
Our Execution
SEO
In our SEO execution for Think Vacuums, we focused on making key improvements across their site to help them attract more visitors. This included optimizing important keywords, improving page structure, and building high-quality links to boost search rankings. Our goal was to create a steady, organic growth in traffic by ensuring the site met all best practices for SEO.
| On-Page SEO Execution | Off-Page SEO Execution |
|---|---|
| Optimized product pages with targeted keywords related to vacuum cleaners and accessories. | Built high-quality backlinks from trusted eCommerce sites and relevant directories. |
| Enhanced meta titles and descriptions for each product to improve search visibility. | Created content partnerships with industry blogs for backlinking and brand mentions. |
| Structured URL paths for easy navigation and better indexing by search engines. | Engaged with online forums and communities for organic link building and brand exposure. |
| Added descriptive alt tags to product images for better image search rankings. | Monitored backlink quality and disavowed harmful links to maintain site health. |
| Improved internal linking to direct users to related products and popular categories. | Used targeted outreach to gain mentions on relevant blogs and websites. |
Google Ads
For Think Vacuums, our Google Ads strategy was designed to bring in more customers by focusing on popular search terms for vacuum cleaners and accessories. We created targeted ads for specific products, optimized ad copy, and continuously monitored campaigns to ensure a good return on investment. This approach helped drive traffic directly to the products Think Vacuums offers.
| Google Ads Execution | Results Achieved |
|---|---|
| Created product-specific ads targeting high-intent keywords like “buy vacuum cleaners” and “vacuum accessories.” | Increased traffic to individual product pages and higher conversions. |
| Developed ad copy highlighting unique product features to capture customer interest. | Improved ad click-through rates (CTR) and boosted engagement. |
| Set up remarketing campaigns to reach previous site visitors and encourage repeat visits. | Enhanced brand recall and increased return visits to the site. |
| Analyzed and adjusted bids based on keyword performance to maximize ad spend efficiency. | Reduced cost per click (CPC) and improved overall ad efficiency. |
| Monitored and optimized ad performance with A/B testing and ongoing adjustments. | Better campaign results and a strong return on ad spend (ROAS). |
Email Marketing
For Think Vacuums, we developed an email marketing strategy to engage customers and promote their range of vacuum cleaners and accessories. We crafted promotional emails to showcase new products and special offers while also sending regular newsletters to keep customers informed about maintenance tips and product updates. This approach aimed to drive sales and build lasting relationships with their audience.
| Email Marketing Execution | Results Achieved |
|---|---|
| Designed and sent promotional emails highlighting seasonal sales and new product launches. | Increased open rates and click-through rates (CTR) for promotional campaigns. |
| Created regular newsletters featuring tips on vacuum maintenance and product usage. | Improved customer engagement and retention rates over time. |
| Implemented targeted email campaigns based on customer purchase history and preferences. | Enhanced personalization led to higher conversion rates for specific products. |
| Developed automated email sequences for cart abandonment to recover lost sales. | Successfully retrieved many abandoned carts, boosting overall sales. |
| Monitored email performance metrics and adjusted strategies based on customer feedback and engagement. | Continuous improvement in email campaign effectiveness and customer satisfaction. |
Google Shopping
“For Think Vacuums, we utilized Google Merchant Center to showcase their vacuum cleaners and accessories in Google Shopping ads. This platform allowed us to display product images, prices, and descriptions directly in search results, making it easier for potential customers to find and purchase their products. By optimizing their product listings and managing campaigns effectively, we aimed to enhance visibility and drive more sales through Google Shopping.
| Google Shopping Execution | Results Achieved |
|---|---|
| Set up and optimized the Google Merchant Center account with detailed product information. | Improved visibility of products in Google Shopping searches. |
| Created high-quality product feeds that included images, prices, and accurate descriptions. | Increased click-through rates (CTR) due to appealing visuals and clear information. |
| Implemented targeted Google Shopping campaigns based on product categories and customer behavior. | Enhanced ad performance, leading to more relevant traffic to the website. |
| Regularly monitored and adjusted bids for products to maximize return on ad spend (ROAS). | Reduced cost per acquisition (CPA) while increasing overall sales volume. |
| Analyzed shopping campaign performance to identify trends and optimize future listings. | Continuous improvements in product visibility and sales growth. |
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