The Benefits of Using Our Hollywood Web Design Company

In this day and age, the Internet is how people connect with one another, discover new information, and share their findings.

Your business should be utilizing the Internet as a way to promote your business product or service. If you do not have a website, it is time to consult with a web design Hollywood, FL company. If you already have a website but have not seen an increase in sales, it may be time to reevaluate it.

A fully functional website design and marketing campaign are crucial for businesses to remain on the cutting edge of their industry.

Perhaps when you first put up your website you simply opted to buy a domain name and use a free template available through the web hosting service. Although this option was easy and inexpensive at the time, your website must move beyond that to fully utilize the power of the Internet. Free templates may allow businesses to simply input their information to quickly create a website, but it does not stand out and looks just like hundreds of other business websites that choose the same template.

Even worse, changing the source code to add special features is out of the question. Hosting services with these templates are not concerned with promoting your business with search engine optimization (SEO) techniques. Instead, your competitor, who has worked with a Hollywood web design company, is probably making maximum use of SEO and drawing business that could be yours.

Another issue is how these free templates are not responsive.

If a potential customer does a search for your type of business on their smartphone or tablet and finds your website, these free templates do not view – respond — well on these devices. Instead of doing business with you, the mobile user will leave your website to find another – your competitor’s – that responds properly and provides the information the user needs. Therefore, even though these templates are “free”, without a good design and the knowledge of SEO techniques to back it up, the website will draw in fewer new customers.

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.

So what are the ranking factors for Google? We’re glad you asked.

• Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
• Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
• User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
• Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
• Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
• Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
• Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
• Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in Hollywood at the Marketing Cartel today.