Does Your Site Need a Re-Design?

Choosing your Coconut Creek web design company is important. When was the last time you made significant changes to your website? Any Coconut Creek web design company will tell you that if it’s been as little as a year since you seriously considered your presence on the internet, it is time to start thinking about it.

Why? Internet technology is changing.

In the past year alone, the number of users accessing the Internet through smartphones, tablets, and other mobile devices has skyrocketed to nearly 15 percent of all Internet traffic.

That may not seem like much until you consider that this number almost doubled in about 18 months and it is a trend that will continue.

Web content is becoming more robust and the demand for instant access and lightning-fast page loads is tremendous. Design trends are changing. The way people use and access websites are changing. Social media, such as Facebook and Twitter, has almost single-handedly changed the way we interact online and is driving trends in marketing everything from jams and jellies to legal services.

If you are even remotely concerned that your site has failed to evolve with the times, you need to take action immediately. An experienced web design Coconut Creek, FL company can help you eliminate the guesswork by developing a site where visitors can access and interact easily across all platforms and where your conversion rate increases with the re-design. So this leaves us with three basic questions:

1. How does your site rank in the search engines?
Statistically, people will never look more than two pages deep to find results for a search query. This means that your website needs to show up at or near the top of the list if anyone is ever going to find you. The process through which this is achieved is called Search Engine Optimization (or “SEO”).

Search engines like Google are every bit as concerned with their own reputations as they are with the ability to track the best matches for a search query. They’re looking for quality content, not simply the presence of a keyword repeated dozens of times.

To achieve this can be a little complicated and while there are plenty of tricks and tips you can use to gain that edge, you will always get better results by hiring a professional company that can interweave SEO into the fabric of your site and improves site statistics through good web design. Coconut Creek, FL is a competitive market. You need YOUR brand to stand out.

2. How responsive is your site?

If your site is not universally device-friendly you are alienating a huge – and rapidly growing – a segment of the web-surfing public. Having a site optimized for just desktop and laptop computers isn’t even a consideration anymore.

Any Coconut Creek web design company will agree. In order to remain competitive your site MUST be responsive. If it isn’t, someone else is selling circles around you and capturing all your new business. It’s time to reclaim those sales and establish good relationships with potential new clients from the first click.

3. How are your conversion rates?

If your web content does not convert, there are likely a few reasons. Responsiveness and lack of proper updating have already been discussed, but there are other things you might not be considering.

For example, are there broken links? Are there any features that are just no longer used or even useful and simply clutter your site? Do your pages load too slowly? Are you seeing a slow, steady downward trend in the number of visitors to your site? If you can answer, “Yes,” to any of these questions, it’s time to hire a Coconut Creek website design company with a solid reputation and the ability to bring your site current, as well as returning your site’s SEO and responsiveness.

Simply put, if your website is not already acknowledging these things, your reputation and your bottom line are suffering. Redesigning websites today isn’t just about looking and feel.

The majority of business owners don’t even realize that their website isn’t “good”. A good website is much more than an aesthetically pleasing website design. Sure, aesthetics are important and our world-class website design team will work closely with you to design a website that represents your business and “wows” your customers. But more importantly than how your website looks is how your website performs.

Is your contact information up-to-date? Are your phone numbers, address, and driving directions correct? How about your email address and social media links? You’d be surprised how many websites our team sees a day that has the most basic information about their company incorrect on their website.

Are your forms working correctly? If so, how many form submissions and phone calls are you getting on an average week? Are you answering your form submissions and calls in a timely manner? Do you even know where your form submissions are going? We see hundreds of business owners every month who either can’t answer these simple questions or simply don’t know the answer. If this sounds like you, then you should call the Marketing Cartel today for your free website analysis or website design consultation.

Google has an algorithm with a series of ranking factors to rank your website amongst your competition. At the Marketing Cartel, our team knows those Google ranking factors and understands how to apply them in the form of website design and a subsequent SEO campaign.

So what are the ranking factors for Google? We’re glad you asked.

• Consistent, engaging content: Some business owners think once they’ve created a website they’re all done and there’s nothing else to do. This couldn’t be more incorrect. Our team will build you a website with the proper structure in place to give you the ability to create blogs and other forms of engaging content on a monthly basis. If you don’t have the time to write content, check out our award-winning SEO services for more information.
• Meta Titles & Meta Descriptions: Meta titles and meta descriptions fall under a category called on-page SEO. On-page SEO or on-site SEO is the practice of optimizing elements on your website in order to rank higher and earn more relevant traffic from Google and other major search engines. One of the largest components of effective on-page is the optimization of the titles and meta descriptions using keywords that you want to rank for. Our team of SEO experts offers this optional service as part of our SEO marketing services for our website design clients.
• User Engagement: A massively important aspect of ranking on Google is how well your website engages with its users. Google wants to offer its customers the very best results when it comes to searching on its platform. So why would Google rank your website number 1 on Google when your customers are routinely not engaging with your website or are bouncing off your website as soon as they land? They wouldn’t. Our team ensures that your website design is structured in a way that not only aesthetically appeals to your customers but also engages with them, keeping them on the website long enough to convert into a lead.
• Internal Links: Do you ever go to a website and find yourself having a hard time finding what you’re looking for? Of course, you have. When your customers go to your website you want a proper internal linking structure in place to make navigating between product and service offerings and since that’s what your customers want, that’s what Google wants.
• Site Security: You wouldn’t stay in a hotel or an Airbnb with a broken lock on the front door, would you? So why would you visit a website with no security either? You wouldn’t. Although it may sound obvious to you, many business owners forget to keep up with their website security and inadvertently negatively impact their rankings, not to mention significantly decreasing their website traffic and lead flow.
• Page Speed: How many times have you clicked on an ad or a link to a website expecting the page to promptly load only to find yourself impatiently staring at the spinning favicon on the navigation bar or loading screen over and over before giving up? Our guess is more often than you may even realize. Google wants the websites they rank high on their first page to promptly load for their customers. If your website is slowly loading from page to page, you’re hurting your rankings. Our team of website developers has the knowledge to design a website in order to load at blazing speeds. Additionally, we offer website hosting packages for our web design clients on our dedicated services to ensure fast speeds and advanced 24 security.
• Mobile-Friendly/Mobile-First Website Design: It’s 2022, and everybody is using a cellphone. Okay, not everybody uses a smartphone, just 7.26 billion people, or 92% of the world population. Over 50% of B2B inquiries were made on mobile last year. Mobile phones generate over 55% of website traffic. Why would you design a website with anything other than a mobile-friendly structure? Google has shifted its focus to a mobile-first world, an approach that means your website should target mobile visitors first.
• Schema Markup: Schema markup is the modern version of meta tags, it’s a code that good website designers and developers add to every website they create. Our team uses schema to serve more visual search results on Google such as structure snippets. If you’ve ever seen search results that list out a website's main pages or highlight areas of importance then you’ve seen the benefits of schema markup. Not only does Google love when a website utilizes this best practice but as an added benefit schema markup can make your website stand out amongst its competitors.

There are dozens of several other ranking factors that Google takes into consideration when ranking your website amongst your competition, all of which are thoughtfully included in our customized SEO marketing campaigns. To learn more about a website design and the many other marketing services the Marketing Cartel has to offer, such as social media marketing, pay-per-click (Google Ads), Google My Business optimization, and more, contact your local experts in Coconut Creek at the Marketing Cartel today.