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Ever wonder how to increase sales with SEO quickly? Have a business in Fort Lauderdale, FL? SEO is critical. Have a business in any city? SEO is critical. If you are like a majority of small business owners, the most common challenge is likely finding new customers.
In this day and age, it is no question that your ideal prospects are likely searching online for your products or service. However, if you are a new business, hitting Page One of Google may seem like a daunting task. As many of your competitors have had a major head start. This is not a running race, so have no worries. We’ll work smarter, not harder.
In this post, I will give some great tips on how you can leverage the power of search engines yourself to successfully dominate your local market via search engine optimization. All vital components will be laid out in chronological order for ease of reading. Feel free to bookmark this page and complete these tasks in segments, as it will likely grant you a large return on your investment of time. As Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time”.
Increase Sales with SEO – No Expert Team Necessary!
To get you excited, the information I will share with you is responsible for the results found here. In tougher industries or national campaigns, a lot more is needed but for the small business targeting small specific cities, & sub-niches, you’ll be good to go!
However, for tougher industries (insurance, real estate, etc), targeting tough areas like West Palm Beach, Miami, Fort Lauderdale, etc; You may need an elite SEO team on your side.
Step One: Create a SEO Friendly Foundation with WordPress
Paying a web developer to make changes to your website? Stop! There is no need for this type of expense any longer. A small investment in a WordPress theme will run you about $70.00, if installing it seems to complex, you can find someone to do this for around $40.00. There are many beautiful themes out there at ThemeForest.net. You can always go the custom route, but some companies will quote you in the $1,000-$4,000 range, and they may code it wrong.
After you obtained your theme (if you’re running a lean and mean operation), there will be a few things you want to do. I’m assuming you will customize it with a custom logo + banner, add your social channels to the website, etc. There are many tutorials on the themes that will show you how to do it all.
Step Two: Create Insightful Content – Personalize It. Make it Shareable.
I would argue this matters the most. Do not write 100 words. Make it beefy. Our organization shoots for well over 500 words at a minimum, with some posts breaking the 1,000+ word count. However, do not write just to fill up the page with content.
Give useful information that your competitors are scared to give out, give a new outlook on a service or product, offer new applications of a service or product, etc. Include images. Case studies. Before & afters.
The following is critical for the plan to work. Go after long tail variations of your main service for maximum impact and quickest possible rankings. In other words, do not go after “fort Lauderdale plumber” in the beginning. Try to go after “clogged drain plumbers in Fort Lauderdale”. This is ultra-easy to rank compared to the previous search query.
Volume will not be as high, but you know for a fact this visitor needs someone and quick. If you can create 10-20 variations of other niche services within your umbrella of offerings, you should be on the road to new found visibility. A recent case study indicates that these types of visitors convert at a far higher rate than the shorter broad keywords that receive more searches.
Go after the quicker results that will get your phone ringing. Just keep following these instructions below.
Need some ideas? Have a competitor in mind that seems to “show up for everything”? Use SEMrush.com to do a full blown competitor analysis and see what their ranking for.
Step Three: Must Have WordPress Plug-Ins for SEO
So here comes the good stuff, all that work you just did was for a great reason. WordPress comes with numerous Plug-Ins, made by 3rd party developers that are free for the most part. Here’s the juicy list of everything you need to dominate your local market.
Go to Plugins -> Add New
- Geo Tag – Have a business in Fort Lauderdale? SEO that specific page with the latitudinal and longitudinal coordinates. This will tell Google exactly where your location is according to the coordinates on planet earth! (All you have to do is type in the city name, state, & country. These coordinates will be automatically populated and inserted into the code.
- Yoast SEO – This plugin will “grade” your page by giving you a colored dot on the page. It will tell you exactly what you are missing and how to increase its relevancy. A must have for the novice business owner trying to outrank his/her competition.
- Slick Social Share – Has a floating share button that will easily allow your visitors to share the page that you wrote the awesome, optimized content on.
- Slick Contact Forms – Allows visitors to quickly request a quote from you on any given product or service. Also floats down as the visitor scrolls down. This equates to a favorable user experience.
Nine times out of ten, doing the above to increase sales with SEO will be enough to catapult your website to the search engines as you are giving tremendous value to that searcher. Also, many websites do not take the time to optimize properly, nor give such in-depth content about a sub-niche. For this, Google will reward you. We’ve followed this same exact methodology and now show up for the keyword “SEO Fort Lauderdale” & “West Palm Beach SEO Company”, which is the toughest keywords in South Florida.
If not, you may need more support. The other important aspect of search engine optimization is link earning. However we will save that post for another day. In Fort Lauderdale SEO is very important for all businesses, you can now use the techniques above to dominate your market.
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