The Importance Of High-Quality Photos & Videos On Your Website

Remember, when social media first started? Good photos weren’t as big of a deal as who your friends were back then, but we were quick to catch on. Everyone now knows that images are so important to social media because if you want online attention, you have to catch your audience’s eye. If you want even more interaction, you must add entertaining videos and lots of relevant hashtags. Then, BOOM- you’ve got a following and traffic to your page. The same rules apply to website development. The importance of high-quality photos & videos on your website is crucial to your business success. The minute someone clicks on your site and sees less than high-quality images, they’ll assume you must not be very successful or that you don’t have any idea what you’re doing.  Even if that is not the case, that’s what people will believe every time. High-quality photos and videos build trust. Now, wait! Before you run out and buy a fancy camera and sign up for a photography class, read the rest of our tips below on why photos and videos are so important for your web design and what you can do to make yours the best.  

The Importance Of Photos & Videos on Your Website

Professional photos and videos don’t just look great; they also help your business grow. The more great-looking, relevant photos you have, the more traffic you’ll get to your site meaning a higher chance of clicks and purchases. People will also spend more time on your website looking at your photos and the more time they spend there, the more likely they are to return again. The more leads you get, especially if they return, the more money you’ll make. Additionally, it will help you stay on brand when the images you post-match the photos and videos on your social media pages.

Match Photos to Content

This may seem like common sense, but unfortunately, a lot of people post pictures to their website just to have them. This doesn’t work! Your photos need to look nice AND pertain to the content you’re writing about. If you want people to stick around longer, get creative. Make your photos funny, vulnerable, and ironic, or take them from an interesting angle. Getting in front of the camera can be scary, but it can also help customers match a face to your business and help you be more relatable. Be sure to stay on brand as much as you can, adding photos that contain your brand’s color scheme or style. 

Alt Text Descriptions and Image Title Tags

Title tags and alt tags matter because they are used by search engine bots that are trying to figure out what your website is all about. They are also there to help the visually impaired by describing what’s in the photo and helping them imagine it. Tag your photos with a sentence that includes a few relevant keywords and describes each photo clearly. 

Don’t Forget About File Names 

When you’re in a hurry to get your website up and running, it can be easy to forget about changing your file names. Instead of a jumble of letters and numbers, take a few seconds to change the file name to match the content of the photo. For example, on a cooking blog web page, instead of D120419, write what’s happening, “mixing cookie dough.” This will also help rank your website on search engines. 

Hire Web Experts

Working with people who have experience with web design will save you time and money in the long run. Rather than slowly getting your website up and running and risking the loss of potential customers because you have too much on your plate, hand it over to our experts at  The Marketing Cartel who can get more traffic to your website in less time. We’ll make sure to use high-quality photos and videos that are the right file size to make your web page quick and beautiful. 

Quantity Over Quality 

High-quality photos & videos on your website will help you so much more than low-quality ones will, but it’s always better to have something than nothing. No one wants to see a website that is purely words without any images to break it up. Until you do hire experts or get high-quality photos on your own, add what pictures you currently have and work on improving them as soon as possible. 

Not Sure Where to Begin? Let our professionals at The Marketing Cartel help you out. We specialize in website development, web design, pay-per-click management, SEO strategy, and photography and videography program. We’ll help bring more traffic to your website and track conversion rates, keeping you up to date with monthly data reports. With our help, you can transform your webpage into a beautiful, fast, and eye-catching site your ideal customers can’t resist. Watch your ROI grow with The Marketing Cartel. Contact us today to get started.