How to Create a Strong Website and Get Your Business Noticed

If you’ve heard it once, you’ve heard it a million times – creating a strong website is the key to your business’ success. It’s the first impression that can forever affect whether or not your business does well. Having it look beautiful and professional and filling it with SEO tactics like keywords and photo descriptions is crucial if you want anyone to find you. But how do you do it? Is it best to do it yourself or leave it to the professionals? How much do keywords really matter?

Ultimately, all the things you’ve heard about business websites are true, and the amount of time you invest in your website development does matter. In this blog, we are going to tell you what to do and how to do it so you can stop feeling so overwhelmed and actually start making a difference for your business today.

1.) Find A Good Website Builder

Very few business owners have enough free time to build their own websites from scratch. If you find that you barely have enough time to grab a bite to eat, much less build an entire website, you need to find a website builder that is user-friendly and will save you time. If you don’t want to worry about database configurations and understanding web hosts, sites like Squarespace and Wix are where you need to go. These sites use drag-and-drop editing, so you can still customize your website using basic PowerPoint skills. The Marketing Cartel develops websites through WordPress to create beautiful, custom websites for our clients.  Our team of web builders knows how to simply and quickly add content, which is crucial to do on a consistent basis. If you want an e-commerce website where people can buy your products, Shopify is the highest rated among other business owners. Investing in having your own personal domain is always worth it. You look much more professional, and people see you as a business, not just a blog.

2.) Create Killer Content

People don’t go to websites to cuddle up and read every word. They skim the content first, and if the initial page impresses, only then do they click on other links. Your homepage needs to be clear and concise, representing exactly what you do and where you do it in as few words as possible. That’s why it is important creating a strong website. Don’t worry about using lots of fancy words to sound more professional. Just be yourself, be real, and keep your content conversational. Humor and relatability are key to making people feel connected to you and helping them want to continue that connection. Additionally, you must make a plan for the consistent posting of your content. Social media, blogs, websites, videos, and more are all excellent ways to vary your content. Just remember to post consistently and keep your brand consistent. “Consistency is the key to successful branding. And consistency goes beyond the product itself. The brand promise must be clear with every interaction each stakeholder experiences. That means every part of the organization has a role to play in branding from research and development to finance to talent development.”-William Arruda, Forbes.com

3.) Have An SEO Strategy

Keywords are stressed so much because they are still so important. Every time we get on our phones or computers; we are highly likely to search for something. The words and phrases we use connect to keywords on certain websites that use them correctly in their content, which helps users find you. Before you choose keywords, consider your audience, and get to know them. Think about what keywords are already driving leads to your site, then expand on those. Implement 1-4 keywords on each page or content that you create. Then take notice of if you’re getting more traffic and how you can modify and expand on those. Continue this process each month until you start to notice a dramatic increase in traffic to your website.

These are just three things you can do this week to upgrade your website immediately. Other tips include getting professional photos, utilizing Google Ads, optimizing your local SEO, and more. Don’t have all that free time we mentioned earlier? Investing money into your business when you can’t invest time is sometimes the smarter choice, especially when you’re paying professionals to do it. At The Marketing Cartel, we provide professional web design, website support services, search engine optimization, pay-per-click management, google places optimization, social media management, and more. Contact us today to see how we can help you. Creating A Strong Website with amazing content on a consistent basis is just the right way to get your business growing.