INDUSTRIAL INTERNET MARKETING COMPANY

So you have a clear understanding of the benefit of being on Page One of Google when a visitor types a query that is relevant to your products or services. However, how do you get to Page One in a fast & safe manner?

There are two primary forms of industrial search engine marketing:

1) SEO – SEO or search engine optimization, is the process of optimizing your website for both humans and search engines. There are numerous aspects of SEO that are required for you to gain the trust of Google to be listed on the first page. In its simplest of elements, there is on-page SEO & off-page SEO.  Both are equally important to obtain the credibility to be listed on Google. It is important to note that SEO is an ongoing process that can take anywhere from 3 months to 9 months, depending on the competitive nature of your business. For more specific information on how to gauge the competitiveness of your industry. Read this. 

On-Page SEO is the act of modifying multiple elements of your website to make it clear to both your visitors and Google what your specific page is about. There are many pieces of website code that must be modified in addition to some visual elements on your website. There are about 8-12 possible changes that can be made and these are made on a case-by-case basis. Feel free to reach out to one of our industrial internet marketing consultants for a free review on how your on-page SEO can be improved.

Off-Page SEO is the act of reaching out to relevant website owners and requesting a guest blog post, creating authoritative properties that you constantly update with useful, helpful, & relevant industry information. This is one of the most time-consuming tasks as you must not only create the relationship, create the content, optimize the content, but this must be continuously done on a daily basis.

2) PPC  – PPC or pay-per-click advertising, is when your company is charged each and every time your ad is clicked upon by a potential customer. The good news is that you can determine the search query that triggers your ads. However, you want to be methodical, as some of the “no brainers” are the keywords that will cost your company the largest amount of money. If you have not run an active PPC campaign in the past, you will have no data for a certified Google Adwords specialist to analyze. If this is the case, a new campaign will have to be created and the performance of each keyword will need to be tracked.

During the first month, it is normal not to hit a home run. This is because we are identifying which keywords are interacting with your website at a favorable rate by viewing important data such as Bounce Rate – how many people leave your website upon landing on it, Page Per Visit – how many pages within your website these visitors are going to, Time On Site – shows how long your visitors stayed on your website for that keyword, Conversion Rate – out of all those visitors, who converted? After having this data, our team eliminates the poor-performing keywords and reallocates that money into the keywords with favorable data. The larger the data sample, the better.