TALLAHASSEE SEO COMPANY

The focus of any SEO expert should always be on the customer experience. Not only does this help you to bring more traffic in with more referrals, in the long run, but it also makes customers more likely to buy or come back at a later time when they are ready to buy. More importantly, though, it prevents Google from penalizing you for accidents.

• Avoid Keyword Spamming: The first instinct of some companies is to use as many keywords as possible. This is partly because this technique was useful in the past. Unfortunately, this disrupts your ability to give your clients the information they need or write engaging content that spurs conversation.
• Avoid Link Farming: One of the biggest mistakes some sites are still paying for is the practice of link farming. By creating circular groups of websites all creating links for one another, many sites quickly pushed their website up the search rankings. Unfortunately, Google did not think it was quite what they hoped for. The idea of counting the links to your site is to establish how popular and informative your website is. Companies that paid a few bucks for 1,000 links undermined the intent and the process itself. Some other techniques may lead your site to fall in the rankings. Link farming could make it disappear or fall so far no one will ever see it, and some companies never recover.
• Create a Strong Social Media Presence: While not directly connected to your Google rankings or any other large search engine, social media continues to play a significant role in the success or failure of any website. In fact, it could make the difference between more sales and complete failure. No matter where you are in Google, an increasing number of customers are looking to social media to find products in the first place or to further investigate a company before buying. Social media can be both informative and personable in the right hands. It’s just a question of what you decide to do.